2024 Hess Truck Release Date. This year, the hess toy truck — not always just a truck — was honored as one of the classic toys with big anniversaries celebrated on the cover of the toy book’s february 2024 issue, aka the big toy book. The 2024 hess plush is a class act, covers a lot of ground, carries precious cargo, and passed the snuggle test with flying colors.
The 2023 hess police truck and cruiser is on sale. A special commemorative “60” insignia on the front grille celebrates six decades of the hess toy truck, a holiday tradition started by leon hess in 1964.